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Vision.Connection.Transformation
Christy Mehaffie

Designing meaningful retail experiences, one project at a time.
ABOUT

Who I Am
Visual Merchandising leader who transforms brand vision into consumer experiences that inspire, connect, and drive business impact. My expertise spans retail strategy, visual merchandising, marketplace storytelling, team development, and large-scale execution across North America's most influential sport and retail environments.
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Consumer-Centered Storyteller
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Creative Catalyst
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Change Agent
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X-Functional Influencer
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Team Developer

WORK EXAMPLES
Crafting Visual Worlds
Explore a collection of work shaped by creativity, strategy, and a passion for visual storytelling. Every project reflects a thoughtful approach to turning ideas into impactful consumer experiences.
Connect.Inspire.Convert
Engaging.Impactful.Elevated
Styling
Authentic.Purposeful.Aspirational
Strategy
Vision.Focus.Execution

CONTACT
Connect with Christy for collaborations, inquiries, or to discuss potential projects. She looks forward to hearing from you!
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